GFI is of the leading EMEA creator of consumer brands with a particular strong focus and track record in the food & beverage sector. GFI has created multiple award winning brands, launched via a global network which has sold >100 M units over the last decade.
GFI springs out of the family company Norslund - founded in 1772 - and since then has maintained a rigorous focus on the European consumer industry with particular emphasis on food and beverage, providing an unbeatable understanding of consumer sector dynamics and launching and managing brands internationally.
Careful evaluation of drivers for Success. GFI has developed an series of benchmarks against which to analyze innovation potential. The drivers are wide ranging and some are more applicable than others in each case. In any event, few innovations / brands “tick” all the boxes and therefore overall assessment is driven more by a balance across a number of drivers.
The value proposition and individual business objectives needs to be clear GFI creates value through co-creation