About Greenfield Innovation

  • GFI springs out of the family company Norslund - founded in 1772 - and since then has maintained a rigorous focus on the European consumer industry with particular emphasis on food and beverage, providing an unbeatable understanding of consumer sector dynamics and launching and managing brands internationally.

  • GFI focusing on value creation for our costumers / end-user, via co-creation with our partners.

  • GFI main markets are European, North American & Middle East consumer and industry.

  • GFI offers an excellent network of industry partners.
    • Value creation refers to customers’ creation of value-in-use; co-creation is a function of interaction with our partners .
    • Innovation and ideas with regards to NPD, strategy, production, brand and brand building and access to channels / end-user.
    • World wide sales and marketing – focusing on international business development and commercial management of food and beverage brands.

  • GFI partnerbase is wide and varied and ranges from large multi-national groups to smaller entrepreneurial groups – common denominator is the brands is a strategic focus on creating enterprise growth and value through business development abroad.
  • Creator of consumer brands with a particular strong focus and track record in the food & beverage sector.

Greenfield Innovation ApS // Fiskerbakken 5, 3250 Gilleleje, Denmark // + 45 20 20 27 22 // info@greenfieldinnovation.dk